Since 1945 quality, reliability and product performance have been a precise goal for the Longoni family to reach out to its customers all over the world. A buyer needs the certainty of authenticity to live a rewarding experience of use especially when it comes to sports and performance. Authenticity also means investment security and certainty of the quality of the materials, those chosen by Longoni for its products. In 2019 the Longoni brand started a partnership with Certilogo, a leading Italian company in the sectors of authenticity and consumer engagement. This company, based in Milan, has offices all over the world and assists numerous leading brands of made in Italy, in luxury and fashion. The famous Blue Diamond billiard chalk was chosen by Longoni as the first product to use the brand protection solution developed by Certilogo®, applying an univocal identification code on each single package of 2 cubes.
